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    Latest Insights

    A financial advisor walks a family through a possible trust.

    Friday, June 06, 2025

    Is a Trust Right for You?

    Should you add a trust to your estate planning toolbox? No matter your net worth, a trust may offer potential tax benefits, asset protection, and helpful guidance for the next generation. Compare different types of trusts, and ask yourself 3 questions to find out if it’s a smart option for your legacy.

    Retirement age couple stressing over paperwork

    Friday, May 30, 2025

    How Cognitive Biases Can Negatively Affect Your Investment Decisions

    Bad returns aren’t always a result of a bad market. Are you the problem?

    Woman comparing stock charts from a phone and laptop

    Friday, May 23, 2025

    Do Women Invest Differently Than Men?

    The short answer? Yes. Here’s what we can learn from their approach.

    Aerial view of traffic intersection at night

    Friday, May 16, 2025

    At the Intersection of Quality and Growth

    The goal of quality growth in investing is to own companies with solid fundamentals, setting them up for hopeful long-term success. It’s all about the pursuit of outperformance over time.

    Older man staring out the window

    Friday, May 09, 2025

    What Are Buffer ETFs?

    Buffer ETFs can offer investors a pre-defined range of outcomes over a set period, which may shrink potential risk and reward. Should you buy one?

    View of earth from space

    Friday, May 02, 2025

    Expand Opportunities by Investing Globally

    When exciting opportunities feel a world away, remember that borders don’t have to hold you back from pursuing potential growth.

    Crossroads sign with multiple options

    Friday, April 25, 2025

    Diversification and Long-Term Investing

    You’ve probably heard that diversification is important. But why is it such a high priority for investors? And how can you achieve it? Here’s what you need to know.

    Child in greenhouse holding a small plant

    Friday, April 18, 2025

    Why Adding Small Cap Stocks to Your Portfolio Could Be a Smart Move

    Discover higher growth potential, easy diversification, and an opportunity to invest in hidden gems. Here’s how to invest in small cap stocks.

    Balancing risk vs reward

    Friday, April 11, 2025

    Understanding Smart Beta

    How smart is a smart beta fund? Find out why smart beta ETFs are becoming a popular option for investors seeking a middle ground between index investing and active management.

    Hands around a glowing crystal ball

    Friday, April 04, 2025

    Forget Forecasting

    You’re better off trying to predict the weather than the stock market. So, why are investors obsessed with forecasting? Discover why forecasts are so popular, and the financial strategies you can use instead.

    Hands holding sparklers at night

    Friday, March 28, 2025

    Building a FIRE Portfolio with ETFs

    Financial Independence, Retire Early (FIRE) is a popular approach to personal finance—as long as you’re willing to be extremely frugal and invest strategically. ETFs could play an important role in your FIRE portfolio as you pursue diversification, stability, and inflation protection.

    Hands organizing multi-color ropes by twisting them together

    Friday, March 21, 2025

    The Importance of Investing via Rules and Formulas

    Is it possible to take away some of your investing anxiety? Creating your own game plan—and sticking to it—could increase your confidence. Discover rules and formulas to consider for your portfolio.

    Man staring at blackboard with complex mathematical computations

    Friday, March 14, 2025

    Why Complex ETFs Aren’t Necessarily Better

    Before buying a complex ETF—like a leveraged ETF, inverse ETF, or thematic ETF—read this first. Understand the pros and cons to make a better-informed investing decision.

    Hot air balloon over river and canyon

    Friday, March 07, 2025

    How to Hedge Your Portfolio Against Inflation

    Inflation may be unavoidable, but you can aim to outpace it through savvy, diversified investment strategies.

    Illustration of a star lit bull

    Friday, February 21, 2025

    Why Consumers Underestimate Health of the US Economy

    Despite strong economic growth and stock market highs, why do many Americans still believe the economy is in bad shape? Dive into the gap between public perception and economic indicators—and what it can mean for investors like you.

    Parasailing at sunset

    Friday, February 07, 2025

    Why Buy When the Market is High?

    People who try to time the market are often disappointed. Here’s what the “buy low and sell high” adage can get wrong.

    Person on the shoreline balancing on a log

    Friday, January 17, 2025

    Using ETFs to Rebalance Your Portfolio

    Can ETFs help you align your investments with your larger goals? Discover the importance of rebalancing your portfolio, and where ETFs can fit in.

    Roadway with forward arrow and 2025 painted on it

    Friday, January 03, 2025

    What Could the New Year Bring? Our 2025 Equity Market Outlook

    Don’t be impulsive in the equity market this year. Instead, pay attention to these three predictions from our team as you navigate the road ahead.

    Pen over asset diversification chart

    Wednesday, December 18, 2024

    Benefits of ETFs for Diversification

    How do you diversify your investments? It doesn’t have to be complicated. Here’s why investors are opting for ETFs to achieve easy diversification.

    Retired couple driving in a convertible

    Friday, October 18, 2024

    Not All Index ETFs Are the Same

    There are thousands of index ETFs on the market. How do you choose between them? First, learn what makes these prominent types of index ETFs different from one another, then see how their goals might align with yours.

    Woman with calculator

    Friday, September 06, 2024

    Tax Advantages of ETFs

    ETFs can have general tax efficiency advantages over mutual funds – but why? Here’s why ETFs can be a tax-friendly option for investors seeking a more diversified portfolio.

    Long Windy Road

    Friday, September 06, 2024

    How to Stay Committed to Your Long-Term Investing Strategy

    The best long-term strategy for you in our view? The one that sticks. By setting realistic expectations, understanding your risk tolerance, and using diversified investment vehicles like ETFs, you may be able to stay committed to your investment goals in spite of short-term volatility.

    Looking through rearview mirror

    Friday, August 02, 2024

    ETFs vs. Direct Indexing: Which Belongs in Your Portfolio?

    As you search for the best route toward your financial goals, how do you know if you’re using the right investment vehicle?

    A hare tries to outrace a tortoise with a rocket strapped to its back and wheels for feet

    Friday, July 05, 2024

    Active vs. Passive Funds: Can You Get the Best of Both Worlds?

    Which fund type is better – active ETFs or passive ETFs? Both have their pros and cons, and it depends on your investing goals and style. Fortunately, you don’t just have to pick one or the other…

    Brown eggs in a wicker basket

    Friday, June 07, 2024

    Balancing Diversification and Dilution

    Can you be too diversified in investing? Here are the red flags to look for, plus tips to help avoid dilution in your portfolio.

    Copper scales are imbalanced

    Friday, May 03, 2024

    What Is the Do-Say Ratio?

    We believe a do-say ratio can reveal how a company has historically delivered on its promises. It can be an important concept for investors to consider when buying stocks – here’s why.

    An empty podium in the White House press room flanked by American flags and backed by the White House seal

    Friday, April 05, 2024

    3 Pitfalls of Politics And Investing… And How to Avoid Them

    Policy decisions can send ripples through the economy and the market. How can investors navigate a shifting landscape?

    A view of the Earth from space, with China outlined in red

    Friday, March 15, 2024

    Emerging Market Equities – An Undervalued Opportunity?

    Fed rate hikes, developments in sustainability, and the weakened U.S. dollar are just a few factors that could impact the power of emerging markets in 2024. Here’s what we think you should be paying attention to.

    A large wave curls in front of a blue sky with white clouds

    Friday, February 02, 2024

    The Surprising Truth About the S&P 500 and the “Magnificent 7” in 2024

    Bad timing is a costly predicament. If your fight or flight response to the market downturn last year made you pull back your investments, you’re probably wondering when you should re-enter the market. Here are three reasons why the answer is NOW.

    A Cure for Bad Investment Timing

    Friday, January 05, 2024

    A Cure for Bad Investment Timing

    Bad timing is a costly predicament. If your fight or flight response to the market downturn last year made you pull back your investments, you’re probably wondering when you should re-enter the market. Here are three reasons why the answer is NOW.

    3 U.S. Market Trends That May Help Build Wealth

    Friday, November 03, 2023

    3 U.S. Market Trends That May Help Build Wealth

    There are a few stock market trends that explain why any time you invest, there's potential to grow wealth.

    Will Picking Today's Hot Sector Drive Long-Term Gain

    Friday, October 06, 2023

    Will Picking Today's Hot Sector Drive Long-Term Gains?

    No one sector leads the market year after year. So how can a portfolio manager create an ETF that has the potential to perform well regardless of sector rotation?

    Is the Market Oversold? Overbought?

    Friday, September 01, 2023

    Is the Market Oversold? Overbought?

    How do you know if it's a good time to buy...or sell...securities? Start with these four indicators

    Baseball’s Stock Appears to be Slumping: What Can It Teach Investors?

    Wednesday, August 02, 2023

    Baseball’s Stock Appears to be Slumping: What Can It Teach Investors?

    Baseball may no longer be America’s favorite pastime. Three decisions may have caused its slide. What lessons can investors learn from baseball’s slump?

    Did You Know Some Active Funds Aren't Truly Active?

    Tuesday, July 11, 2023

    Did You Know Some Active Funds Aren't Truly Active?

    How does active management stack up against passive funds? You might be surprised by the answer and rethink how you invest.

    What Do We Take Away From Earnings Calls?

    Wednesday, June 21, 2023

    What Do We Take Away From Earnings Calls?

    During an earnings call, how do you sift through the information companies are throwing at you? Here’s what we pay attention to, and why we think it matters to investors.

    Investing in Mid-Cap Stocks During Turbulent Times

    Friday, May 05, 2023

    Investing in Mid-Cap Stocks During Turbulent Times

    Mid-cap stocks are not too big and not too small. What's impressive about this mid-sized group? They've historically outperformed in rising rate environments and recessions. Could they be the right move for you?

    The Parallels Between the NFL Draft and Investing

    Wednesday, April 26, 2023

    The Parallels Between the NFL Draft and Investing

    What can portfolio managers can learn from the NFL draft, and what teams can learn from investment professionals? Here we discuss four similarities.

    Can Companies' Carbon Emissions Affect Their Stock Performance?

    Tuesday, April 18, 2023

    Can Companies' Carbon Emissions Affect Their Stock Performance?

    Does investing in an environmentally friendly manner mean you may need to accept lower returns? Unfortunately, the answer to this question is complicated. Here’s why…

    An All-Weather Predictor of Stock Returns

    Friday, March 31, 2023

    An All-Weather Predictor of Stock Returns?

    Investors are always searching for indicators of stocks’ current strength and future potential. Here’s one metric we pay special attention to.

    Could Quality and Growth Investing Lead to Faster Loss Recovery?

    Friday, March 31, 2023

    Could Quality and Growth Investing Lead to Faster Loss Recovery?

    Historical patterns may shed light on the way growth and quality stocks tend to recover losses. Let’s take a look at which investing styles tend to lead the way out of a falling market—and how quickly.

    Recession: A Stock Picker’s Paradise?

    Wednesday, March 29, 2023

    Recession: A Stock Picker’s Paradise?

    Here’s what a game of darts can teach us about active investing, diversification, and pursuing winners in a down market.

    A Replay of the Financial Crisis?

    Wednesday, March 15, 2023

    A Replay of the Financial Crisis?

    We just experienced the biggest bank failure since the Great Recession of 2008. But here’s why we don’t believe 2023 will be another 2008.

    Recession Investing: Reevaluate? Reallocate? Or Hold Fast?

    Thursday, March 09, 2023

    Recession Investing: Reevaluate? Reallocate? Or Hold Fast?

    The economy and the stock market are not one and the same, but they can be intertwined. Here are some important moves we think investors should consider during recessionary periods.

    Recession Obsession: How Scared Should Investors Really Be?

    Wednesday, February 22, 2023

    Recession Obsession: How Scared Should Investors Really Be?

    For investors, a recession’s bark may be bigger than its bite. Find out how you can zoom out from the headlines, resist the fear-mongering, and approach a recession with more confidence as an investor.

    Are We in a Recession?

    Thursday, February 16, 2023

    Are We in a Recession?

    Are your clients worried about what a recession will mean for their investment accounts. Or are they confused about what a recession even means? Here, we break down the characteristics of a recession and see how they apply to 2023.

    The 3 “T”s That Distinguish ETFs From Mutual Funds

    Saturday, February 04, 2023

    The 3 “T”s That Distinguish ETFs From Mutual Funds

    ETFs vs. Mutual Funds: The differences may seem subtle, but they could have a big impact on your money over time.

    Is Globalization Dead? (And Why You Should Care!)

    Friday, February 03, 2023

    Is Globalization Dead? (And Why You Should Care!)

    Why would a fire in a mine in South America three months ago cause the refrigerator you just ordered to be back ordered? Or why did COVID cause the price of beef to skyrocket? Even more perplexing,...

    How Do Geopolitical Risks Impact Your Investments?

    Tuesday, January 24, 2023

    How Do Geopolitical Risks Impact Your Investments?

    The pandemic taught us many lessons. But none may be more pronounced than how massively interconnected the world is—often in ways that none of us had known before. Globalization has been a boon for...

    In the Stock Market, Price and Value are Not the Same Things

    Friday, January 06, 2023

    In the Stock Market, Price and Value are Not the Same Things

    Have you ever played the game two truths and a lie? It’s a game where someone gives you three statements, and you have to figure out which one is false. We’re going to play our version right now:

    Did Last November’s 5% One-Day Gain Signal We’ve Hit Bottom?

    Friday, January 06, 2023

    Did November's 5% One-Day Gain Signal We’ve Hit Bottom?

    On November 10, 2022, the S&P 500 gained 5.54%, the largest rally since April 2020. This jump prompted several clients to ask if the market had finally reached the bottom. Of course, we’d love to...

    Does Unionization Mean You Should Expect Lower Returns?

    Friday, January 06, 2023

    Does Unionization Mean You Should Expect Lower Returns?

    “[L]aymen and economists alike tend, in my view, to exaggerate greatly the extent to which labor unions affect the structure and level of wage rates.” – Milton Friedman1 Apple.* Trader Joes.*...

    Why ETFs Can Be More Tax Efficient Than Mutual Funds

    Friday, January 06, 2023

    Why ETFs Can Be More Tax Efficient Than Mutual Funds

    No one likes to pay taxes. That’s just one of life’s truisms. While it’s ill-advised (and illegal!) to avoid paying your taxes, fortunately, there can be a few ways to lessen the burden. For...

    Is a Strong U.S. Dollar Good or Bad?

    Friday, January 06, 2023

    Is a Strong U.S. Dollar Good or Bad?

    The U.S. dollar is flexing its muscles. So far this year, the U.S. Dollar Index, which tracks the dollar against six other currencies, has gained 15% and is near a 20-year high.1 So, is a...

    Tackling ETFs: What You Should Know

    Friday, January 06, 2023

    Tackling ETFs: What You Should Know

    Chances are you’ve heard of ETFs before. But do you feel you have a decent grasp of their ins and outs?

    Wondering When You May Recover Your Market Losses?

    Friday, January 06, 2023

    Wondering When You May Recover Your Market Losses?

    At the beginning of this year, investors were experiencing a literal high with peak returns following the remarkable recovery from the initial pandemic lockdowns. But lethargy rapidly kicked in with...

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