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    Insights | ETFs 65 Articles

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    Friday, October 30, 2026

    Trick or Treating Your Way to a Better Portfolio

    A night of trick-or-treating has a surprising amount to teach us about building a resilient investment portfolio. From getting past the paralysis of starting out to building a diverse "candy bag" of investments, discover how basic Halloween strategies can translate into powerful long-term wealth habits.

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    Friday, October 23, 2026

    This Indicator Is Spookier Than Halloween Itself

    Come Halloween, some investors dress up as market-timing geniuses by following the "Halloween Indicator.” But sitting on the sidelines for half the year can be a scary proposition. Discover why staying invested year-round can protect your compounding machine and prevent you from missing the market's best days.

    Illustration of a farmer and robot walking together toward a city skyline

    Tuesday, October 06, 2026

    How AI Invaded Your Father's Favorite Index

    The Dow Jones Industrial Average is famous for its steady, blue-chip reputation. But the recent replacement of Verizon* with Alphabet in the index reflects the unstoppable rise of artificial intelligence and the digital economy. Discover how the Dow’s unique price-weighted system works, why its holdings change, and what this tech-forward shift could mean for your long-term portfolio.

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    Friday, September 04, 2026

    What’s Worth $2.49 Trillion and Growing? Active ETFs

    Active ETFs have ballooned into a $2.49 trillion market by combining professional human management with the flexibility and general tax efficiency of the ETF structure. Discover why these dynamic funds are gaining massive traction and how to help select the right one for your portfolio.

    Illustration of a large ball that wont fit into a jar with other balls

    Friday, August 21, 2026

    Between 1 and 10,010: A Story about ETF Weight Limits

    When you buy an ETF, you might expect broad diversification. But without proper weight limits, you could be placing a massive bet on just a handful of stocks. Discover how to help protect your portfolio from hidden concentration risk.

    Illustration of cookies being dipped into milk

    Friday, August 07, 2026

    Momentum and Value Investing Belong Together Like Milk and Cookies

    Momentum and value investing might seem like polar opposites, but like milk and cookies, they can complement each other quite nicely. Discover how blending the trend-following power of momentum with the bargain-hunting discipline of value can help you build a more resilient portfolio.

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    TMFC: Motley Fool 100 Index ETF

    Featuring the top 100 largest and most liquid U.S. companies recommended by The Motley Fool, LLC.